Not Part of the Marketing Plan

In this episode, I cover Dick’s Sporting Goods acquiring Foot Locker and how mergers and acquisitions usually lead to layoffs at the loser company. I talk about why NYC is so important for any sneaker brand that wants to generate energy. I also ask questions of Nike delayed releases of A’Ja One signature sneaker and Tourmaline Rodeo Dunk SB and how they probably have very boring answers, or very interesting ones that we’ll never hear. I also ask if Grandmas have 4 couches and cover the final UnheardOf Grandma’s Couch release and give 7 Suggestions for Future Grandma Themed Collabs. Plus a ton more!

Timestamps

00:00 - Intro

03:04 - On Feet

03:51 - Pickups

05:44 - Air Max 95 Reverse Neon

07:24 - Rejuven8 4 U

08:18 - Bred 11 Low

09:14 - Travis Bright Cactus / Leche Blue

11:04 - UNC AJ1 Reimagined

12:31 - Only in NY: Corteiz Honey Black Release

17:00 - A'Ja One and Nike Basketball Design Language

19:51 - Why Was the Tourmaline Rodeo Dunk SB Delayed?

23:01 - UnheardOf Oink Army and Grandma's Couch Release

29:24 - Seven Suggestions for Future Grandma Themed Collabs

32:13 - Dirty White AF1 Meme Sneakers

36:26 - Early Photos of Undefeated 4s All Look Fake

38:10 - Nike x Hyperice Hyperboot

42:17 - "Made in the Same Factory Bro"

44:26 - Bred 1 Restocks: The Quest For More Money

45:20 - SNKRS Link

47:26 - Sneaker AI Slop Era is Here

49:00 - JFG Puts Over Sneaker Twitter in Complex Interview

51:52 - Dick's Sporting Goods Acquires Foot Locker

01:00:16 - Outro