Scott Donaton is Head of Creative at Hulu. He assumes this new role after five years as Global Chief Creative and Content Officer at Digitas.
Scott began his career in journalism, becoming the editor and eventual publisher of Ad Age for over a decade. He then spent a year as the publisher of Entertainment Weekly. In 2005 he authored “Madison & Vine,” a book that prophesied the convergence of entertainment and advertising.
In 2009 he became Global Chief Content Officer at Interpublic Group’s UM, where he led a team of award-winning content strategists and producers around the globe for clients like Chrysler, Coca-Cola, J&J, BMW and Sony.
While at Digitas, he spearheaded the Digitas NewFront, a conference-style event that became a flagship of the annual pitches to digital ad buyers in New York.
He was inducted into the Advertising Hall of Achievement, and honored as one of the “21 Most Intriguing People in Media.” He’s twice served as President of the Branded Content & Entertainment jury at Cannes. His thought-leadership has been published in Fast Company, Adweek, Huffington Post and Business Insider.