
Baby Got Backstory BGBS 031: Marty Neumeier | Level C | Let Yourself Imagine Greater Things
Jun 24, 2020
01:09:04
What if you were given the ability to learn from one of the leading brand experts in the country? Pull up a seat because we get to do just that in our episode with Marty Neumeier! Marty is a world-renowned author and leading experts on how to build your business & brand strategy. He has worked with big-name companies such as Apple, Netscape, Symantec, Kraft Foods, Adobe, Google, Microsoft, Riot Games, and Capital One to help advance their brands and cultures. Today he is sharing some of his tactics and wisdom with us in Episode 31 of Baby Got Backstory.
This is one of the most informative and inspiring stories you will ever hear.
What we’re talking about
- Marty Neumeier’s Story: From Grade School to College Graduate
- The Path from Young Career Man to Leading Branding Expert
- Teaching The Branding Theory
- 9:13 - 9:25 (12 sec MN) Why is it that sometimes my work...it was accidentally on strategy.
- 11:48 - 12:38 (50 sec MN) The more I started working in this area....in order to be successful together.
- 16:24 - 17:13 (49 sec MN) It’s hard to keep up with what’s happening...some really interesting ways of looking at their work.
- 32:03 - 32:33 (30 sec MN) Branding is more about strategy...It really rises to a higher level in a company or business.
- 35:00 - 35:39 (39 sec MN) The stuff that makes customers loyal...That area of work is called branding.
- Branding is a field that brings business people and creative people together. - MN
- A brand isn’t a logo or a tagline, or even your product. A brand is a person’s gut feeling about a product, service, or company. It’s what people say about you when you’re not in the room. - Marc Gutman
- Branding deserves a spot right next to the CEO. That level of leadership has to be all about brand. - MN
- We’re in a paradigm shift caused by the pandemic and collapse of the economy that’s going to shake everything up. It’s going to shake the snow globe & create a lot of opportunity for people that can embrace change and find a place in this new future whatever it looks like. It’s going to be the future we’ve been trying to make happen, but we got stuck because of tradition. - MN
- Long term strategy is helping customers become who they want to become. And if you can do that, you’ll be very valuable to your customers and they will stick with you beyond reason. - MN
- Most people don’t know that branding is more than logos. It’s much more than that. MN
- A company has to have a purpose beyond making money today if they want to succeed. - MN
