Per Sjofors - “The Price Whisperer” on How to Increase & Defend Prices, Doing Pricing Research & More!

Today we are joined by Per "The Price Whisperer" Sjofors. I think as businesses we can all agree that pricing is one of those things that can make or break your business. If you don't price yourself right, it could lead to all sorts of problems. Per is THE pricing expert and it was a real pleasure talking with him!

We start, of course, by diving into his story. He's helped build or grow multi-million dollar companies before doing what he does today helping businesses with their pricing strategy. Through it all, his CEO journey, he always was fascinated by pricing and the impact it has. In fact, he had developed a formula years ago and thought he had it figured out. Today, he admits that formula did not work.

Today he has new ways of developing a businesses pricing strategy including using an AI system he built to help crunch the numbers. He shares real stories and examples from the trenches (which we love!). Learn the power of increasing prices and how it can help select your best customers. Learn how to defend those decisions to your paying customers or clients.

Learn what willingness to pay research and how people equate value to price. And finally I asked the question, how does a small business figure out how to price their products or services? What methods can be used? Great stuff! Important topic for all of us.. enjoy!