Podcast: EconTalk
Episode: Rory Sutherland on Alchemy
Release date: 2019-11-11
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Episode: Rory Sutherland on Alchemy
Release date: 2019-11-11
Get Podcast Transcript →
powered by Listen411 - fast audio-to-text and summarization
Author and Advertising Executive Rory Sutherland of Ogilvy talks about his book Alchemy with EconTalk host Russ Roberts. Sutherland makes the case for the magic (yes, magic!) of advertising and branding in helping markets work well. This is a wide-ranging conversation on consumer choice, public policy, travel, real estate, and corporate decision-making using insights from behavioral economics and decades of experience in the world of advertising.