Why your outbound messaging doesn't land

5 snips

Feb 25, 2025

Discover the secrets behind effective sales messaging and learn about 'levels of relevance.' Master targeted outreach with strategies like industry-based account grouping. Dive into the role of AI in personalizing communications for maximum impact. This conversation offers actionable insights to elevate your outbound game.

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ADVICE

Focus on Messaging

Stop focusing on spam detection as the main reason for poor email response.
Instead, examine your messaging relevance.

INSIGHT

Levels of Relevance

Your product's features are not relevant to buyers (level zero relevance).
Focus on the buyer's persona (level one) and their industry (level two).

ADVICE

Clustering Accounts

Group accounts by industry for efficient one-to-many outreach.
Address persona and industry-based challenges together.

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