Airbnb's New Experiences, Southwest's Big Change and Lufthansa's Emissions Challenges

Airbnb is revamping its experiences offerings by focusing on mainstream attractions and professional tour guides, signaling a shift from its original emphasis on niche activities. Southwest Airlines is ending its long-standing “bags fly free” policy under pressure from Elliott Investment Management, a move that could impact its loyal customer base. Meanwhile, Lufthansa Group reported a 16% rise in total emissions in 2024 but saw a slight decrease in passenger-related emissions due to more fuel-efficient aircraft.

• Airbnb Experiences: New Details Point to Direct Competition with Viator and GetYourGuide
• Southwest’s Gamble: It’s Now Just Like Every Other Airline
• Lufthansa’s Mixed Climate Progress: More Efficient Aircraft but Emissions Rise 

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