Building More Than Hotels - Ashley Ewing Parrott - Defining Hospitality

Get crystal clear on the client's vision and goals for the project at the beginning. Use creative exercises such as mood boards to align on aesthetics and objectives.

Choose team members who are uniquely suited for the project. Avoid a one-size-fits-all approach and instead match the project's needs with the team's strengths.

Elevate guest experience to be on par with other critical factors like budget and schedule.

Bring in branding experts early in the process to ensure the property has character and depth. Late integration of branding can result in a soulless, two-dimensional product.

For soft-branded properties affiliated with larger hotel chains, maintain brand-specific uniqueness while meeting essential standards like cleanliness and functional operational metrics.

Create a compelling narrative around the property, from design elements to guest services. This helps set the property apart and attract a targeted audience.

Utilize the positive feedback and loyalty programs from affiliated brands to boost occupancy while maintaining high ADRs through distinctive brand elements.

Building More Than Hotels - Ashley Ewing Parrott - Defining Hospitality - Episode # 180