Corporate Responsibility: Nice To Have vs. Must Have?

Today's buzz: Corporate responsibility. How does your company score on a scale of 1-10 on at-home and global citizenship ethics and practices? Bottom line: do staff, customers and stakeholders consider you a "Do Good" company? Today, your reputation with each audience depends on everything from how you treat your employees, to your business practices, environmental impact behaviors – and much more. Take heart. It's not too late to gain points. The experts speak. John Edelman, Edelman PR: "Efforts in sustainability, whether they have an environmental or social focus, must be holistic. In the end, the total impact is the sum of all its parts.". Richard Crespin, Crespin Enterprises: "All the great things are simple, and many can be expressed in a single word: freedom, justice, honor, duty, mercy, hope (Sir Winston Churchill). Paula Sullivan, CSC: "We must become the change we want to see in this world" (Mahatma Gandhi). Join us for Corporate Responsibility: Nice To Have vs. Must Have?