Today, Neil is exploring the surprisingly impactful strategy of branding your individual guest rooms. What might seem like a fun or quirky extra can actually become a powerful tool for standing out, improving guest satisfaction, and increasing profitability. You’ll hear real-life examples, creative hacks, and one clever rebranding trick that doubled midweek bookings.
KEY TAKEAWAYS
Giving each room a unique name and theme helps your listing stand out in a crowded marketplace and grabs attention in search results.
A well-named room evokes emotion and imagery, attracting the guests you want—be it business travellers, romancers, or cycling enthusiasts.
Room names improve communication, enhance guest recall, and even justify design decisions—from custom mugs to themed décor.
By rebranding a romantic dome for weekday business use, Neil doubled its occupancy and created two distinct guest funnels.
People remember how your space made them feel. Naming rooms crafts a mini story, fostering emotional connections and return visits.
BEST MOMENTS
“If you're going to be sharing your house with others, why not make it fun for everyone? After all, we're selling happiness.”
“You create a feeling, and it's feelings that people remember far longer than they do facts.”
“The name instantly paints the picture in their mind as to which room they’ll be in. There’s no charm in saying 'Room Four.’”
“I sold the geodesic dome as Seclusion in the Dome for romancers, and rebranded it The Commuter’s Choice during the week.”
“Name your rooms, because by doing so, it tells a story. And stories are what people connect with most.”
CONTACT DETAILS
If you would like Neil to speak at a property meeting you are hosting, his talk is titled "One Room - One Fortune" and is specifically about the strategy of being a live-in host with Airbnb. Please email him at SuperhostNeil@gmail.com for further details.
Visit Neil's Airbnb https://bit.ly/SuperhostNeil
Instagram: https://www.instagram.com/superhostneil/
Facebook: https://www.facebook.com/SuperhostNeil
TikTok: https://www.tiktok.com/@superhostneil
Email: SuperhostNeil@gmail.com
ABOUT THE HOST
Neil has led a fulfilled and unconventional life, navigating an extraordinary journey from the Royal Navy to prop-making in London's West End theatres. Born into a military family, it was a twist of fate which led him to the theatre, where he contributed to iconic productions such as Phantom of the Opera.
Eventually, Neil transitioned to Corporate Event Team Building, eventually founding his own venture in 1999. Financial challenges in 2017 are what prompted a strategic shift to Airbnb hosting, proving a reliable backup income. By 2021, Neil and his business partner triumphed over significant debt, fuelled by their resilience and the success of Neil's Airbnb venture. Now, Neil has left the corporate world behind, thriving solely through his flourishing Airbnb endeavours.
Disclaimer: The Airbnb Superhost is in no way affiliated with Airbnb. All ideas, thoughts, concepts and data presented in this podcast are entirely Neil’s own and do not represent the views of Airbnb.