The Small Business Big Marketing Podcast with Tim Reid 276 – Brian Hight was awarded the Queen’s Honours for his old-school content marketing strategy
Are you ready for some content marketing strategy genius? Well, how’s this for an idea … Create some unique, quality content that your prospects will love. Then bypass the Internet, and instead, print it on paper and mail it to those who may one day buy from you. How old school is that!
Well, it may be old school, but my guest today, Brian Hight of the Rural News Group, has been doing exactly that for the past forty years with his free farming newspapers in New Zealand. In fact, he's even been awarded the Queen's Honours for his contribution to publishing.
He founded Farm Equipment News in 1974 after leaving the family dairy farm, sold it some years later and established the Rural News Group which now covers the newspapers Rural News, Dairy News and NZ Winegrower.
This is not the usual interview as we barley mention the Internet, but instead explore a way of marketing that has by-passed many small business owners on the ay to Facebook, websites, PPC and SEO!
Yep, it's an old school episode today of Australia's best marketing podcast. Enjoy!
EPISODE TIMELINE
00:36 Welcome & overview
03:00 Time for a check-in on the week
05:34 Today’s guest introduction - Brian Hight
07:10 Interview with Brian Hight - Part 1
20:26 Insights in to 99Designs & Netregistry
22:14 Interview with Brian Hight - Part 2
32:05 My top 3 marketing learnings fro my chat with Brian Hight
33:58 Motivational marketing quote of the week
34:09 Wrap-up and insights in to next week’s guests
EPISODE SPONSORS (PLEASE SUPPORT THEM)
Netregistry special offer – Get your online marketing sorted. Websites from $79 / month.
99Designs free coupon – Get a design you’ll love. in 7-days. 100% guaranteed.
RESOURCES & LINKS MENTIONED
Hooked Online Blog Post
Thanks to Kel Hennessy of Chickittyboo for my leather gifts
MY TOP 3 MARKETING TIPS FROM THIS EPISODE
Give some consideration to creating a printed publication. As I said, "When everyone else is shouting ... whisper!"
No matter what content you're creating, ensure it's quality. Brian calls it compelling.
You don't have to write all your content. Seek contributors ... AKA guest posters, freelance journos.
INSPIRATIONAL MARKETING QUOTE
"People may hear your words, but they feel your attitude."
John C Maxwell
OVER TO YOU …
What was your biggest marketing learning or ah-ha moment from this episode?
Leave your comment below.
My guest and I respond to each and every comment.
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