Here are some of the key topics that Paris and Stacey discussed in this episode:

• B2B vs B2C trafe-offs

• The broken chain between marketing & sales: why don't they speak the same language and why this should change?

• Why the key role of marketers is to be the internal voice of the customer

• 7+1 Steps Framework To Be More Strategic with B2B Marketing: Why are so many marketers skipping steps? And what can they do to think and act more strategically?

• 3 ways how to position yourself better as a marketer and help you gain credibility with your internal teams

• 5 key V.A.L.U.E. competencies to stand out in a sea of marketing sameness

• What is the mindset of a great marketer? And how can you be a marketing leader instead of following the herd?

• How can CMOs Meet CEOs Expectations?

Resources mentioned:

Book, Stand-out Marketing: How to Differentiate Your Organization in a Sea of Sameness, by Dr Simon Kelly (Author), Dr Paul Johnston (Author), Stacey Danheiser (Author)

Book, Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions, by Simon Kelly (Author), Paul Johnston (Author), Stacey Danheiser (Author)

Soar Marketing Society, a private community for B2B Marketers who want to elevate their skills, impact, and careers: www.soarmarketing.club/soar

Guest:
Stacey Danheiser
SHAKE Marketing

See more:
Hop Online
Paris Childress
LinkedIn PTM Page

Throwing Away the Key