CEO: Behind the Scenes Why smart marketers are ditching traditional advertising
For years, brands have poured billions into advertising that no longer connects or converts – and it’s costing them more than they realize. Paul Dyer, CEO and President of /prompt., helps some of the world’s biggest brands move beyond outdated advertising tactics and reconnect with what truly drives customer loyalty.
In this candid conversation, Dyer pulls no punches, explaining why traditional advertising is failing, why disruption-led marketing often misses the mark. He explains how forward-thinking companies are shifting to frictionless customer experiences that earn growth without relying on media spend.
He also reveals why personalization has replaced shared perception and why that shift could be a challenge. Using case studies from Diet Coke’s ad spend to Michael Bloomberg’s failed presidential run, Dyer shares real-world lessons for senior leaders aiming to build stronger businesses and future-proof their growth strategy.
This is not just a marketing conversation – it’s a wake-up call for executives who want impact, innovation and influence in a world where advertising alone no longer delivers.
Listen now and start transforming your marketing strategy to earn lasting growth.
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