Ep 256: Asmita Dubey - In 10

Edited highlights of our full length conversation.

Are you seizing what is starting?

This episode is the third in a series of conversations I’m having in partnership with the Cannes Lions Festival of Creativity.

For the weeks leading up to Cannes, we’re focusing our study of leadership through a single lens. The impact of Artificial Intelligence on the Creative Industries.

Are we moving fast enough? Are we going far enough? Is this an opportunity to fundamentally redesign the creative industries, or should we adjust and iterate, slowly and carefully? Do we follow the puck or skate to where it’s going? There are opportunities and risks around every corner.

Asmita Dubey is the Chief Digital and Marketing Officer of L’Oréal.

Her company is the fourth largest advertiser in the world. They are a 115-year old business that owns 37 brands.

It’s easy to see the world presumptively. To presume that big companies always move more cautiously, that they are slower to see, to adopt, and to adapt to disruptions in the eco system around them.

But if your company believes, as Asmita frames it, in seizing what is starting, if you operate from a foot forward perspective, if you are relentlessly curious and consistently committed to the belief that creativity and innovation are all that separates you from your competitors, then the size of your company does not matter.

Big or small. Old or new. You can seize what is starting, and define the future on your terms.

At the end of the series, I’ll offer some thoughts on what we’ve heard and learned, and where we might go from here.

In the meantime, thanks for joining us.