The n8n Masterclass

The 5 Steps to Building Apps People Actually Want with Stephen Pope

Dec 15, 2025
Stephen Pope, a tech founder with a proven track record of scaling SaaS products and selling a seven-figure software company, discusses building apps that resonate with users. He emphasizes the importance of solving real customer problems, targeting the right audience, and the role of automation in scaling. Stephen shares insights on effective content repurposing, the significance of deep domain expertise, and the iterative nature of product development. He also highlights building in public and using feedback to refine ideas, making a compelling case for thoughtful entrepreneurship.
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ADVICE

Build From Your Own Problems

  • Solve problems you personally face first to validate demand before building a product.
  • Use viral content signals to confirm market interest before productizing a solution.
ANECDOTE

Content Engine Database Revenue

  • Stephen scaled the Content Engine Database to consistent ~$50K months and hit $100K in a peak month.
  • He sold multiple installs without doing heavy custom work for each client.
INSIGHT

Organization First, AI Second

  • Organizations need tight content organization before adding flashy AI features.
  • Without structure, repurposing and scaling content becomes a one-off chore.
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