Lateral with Tom Scott
73: Resurrecting mammoths
Mar 1, 2024
Discussion on resurrecting mammoths through genetic engineering, origins of Salad Dressing Day and marketing tactics, psychology of inconsequential buttons, child safety lock innovations, and a police box trademark dispute.
41:00
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Quick takeaways
- Safety First used a non-functional button on a door fixture to prevent child accidents.
- Kenco Mayonnaise promoted Salad Dressing Day above Vegetable Day to market their products effectively.
Deep dives
Child-Proofing through Design
Safety First manufactured a door fixture with a non-functional button to redirect children's attention away from the actual door opening mechanism, ensuring their safety and preventing unintended access.
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