In Episode #54 Neil and Eric share their secrets for measuring the success of SEO changes you make to your website. Listen as they talk Google Search Console versus Google Analytics, and highlight how you should approach each tool.

Time Stamped Show Notes:

00:25 – Today’s topic: How to Know if Your SEO Changes are ACTUALLY Working?
00:34 – Checkout Google Search Console
- 00:58 – As long as it says you’re going up—everything is typically all good
01:05 – Look at impressions
01:49 – When you make a technical SEO change, make a note of it and check back in 20 days via Google Search Console
03:23 – One framework to use, Brian Balfour experimentation framework
04:04 – All you need is a spreadsheet
- 04:14 – Neil lists the columns in his spreadsheet
04:30 – Tracking against 1 EID
05:15 – Set weekly growth meetings to review changes
05:40 – Take screen shots 2 or 3 times a month to track your data, because you will lose your history in Search Console
07:00 – GrowthBot.io can sync with Slack and preview key analytics

3 Key Points:

You MUST use Google Search Console.
When using GSC, be sure to take screen shots at least 2 or 3 times a month as history is not stored.
Set weekly or monthly meetings to review SEO changes.

Leave some feedback:

What should we talk about next? Please let us know in the comments below.
Did you enjoy this episode? If so, please leave a short review.

Connect with us:

Learn more about your ad choices. Visit megaphone.fm/adchoices

See omnystudio.com/listener for privacy information.

Ep 255 - Interview with US Weekly's Emily Longeretta