TechCrunch Startup News Acorns acquires family wealth and digital memory platform EarlyBird
May 20, 2025
Acorns makes waves by acquiring EarlyBird, a platform for family investment gifting. This move hints at exciting new financial solutions for families. Current EarlyBird customers will see changes, including fund returns and a year of complimentary Acorns Gold. The podcast dives into what this means for the future of family finance and integration of features.
AI Snips
Chapters
Transcript
Episode notes
Acorns expands family investing
- Acorns acquired EarlyBird to expand their family-focused investing offerings by integrating EarlyBird's gifting and memory features.
- This move broadens Acorns Early, targeting kids' financial literacy and legacy building through joint family financial wellness.
Financial literacy via tech tools
- Acorns Early leverages smart money tools like a kid-friendly debit card to promote financial literacy in children and teens.
- Hiring EarlyBird founders enhances Acorns’ capability to build holistic family financial products and education.
EarlyBird customers should act fast
- EarlyBird customers should withdraw funds before June 23 and then open new accounts with Acorns to continue investing.
- They will also receive a free one-year Acorns Gold subscription, granting access to all Acorns products including Acorns Early.