Fat Mascara Improve Your Beauty Literacy with The Lipstick Lesbians
Sep 22, 2023
Alexis Androulakis and Christina Basias, known for their viral beauty account @thelipsticklesbians, are the dynamic duo behind Fempower Beauty. They dive into the importance of beauty literacy and their mission to empower consumers. The conversation reveals insights into the beauty industry's innovation pace, the secrets behind packaging costs, and which luxury products offer true value. They also share personal experiences with beauty, talk budget-friendly alternatives, and even engage in some lighthearted snack preferences. It's an enlightening blend of expertise and authenticity!
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Meeting Story
- Alexis and Christina met on their exes' birthdays.
- Their only mutual Tinder interest was Crete, where they're both from.
Fempower to Lipstick Lesbians
- Fempower Beauty, their initial brand, faced challenges with website conversion and COVID.
- They shifted to influencer partnerships and then started a TikTok account called "The Lipstick Lesbians."
Content Creation Advice
- Focus on original content rather than trends.
- Create content rooted in education and avoid replicating others.