Inside Marketing Design Designing the 'gold standard' for landing pages - S04E06 with Linear's Julian Lehr
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Nov 15, 2023 Julian Lehr, part of the 'Magic Team' at Linear, discusses marketing design, content creation, and the challenge of crafting engaging landing pages. They talk about collaboration in design, Linear's content marketing approach, and their process for writing and creating the Linear homepage. The episode also covers the challenges of a homepage redesign, the design community's reaction to the new Linear homepage, and how Linear measures website success.
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Packaging Design
- Julian Lehr views his marketing design work as "packaging design," focusing on the customer's initial experience.
- He emphasizes the importance of the first impression, similar to the feeling of unboxing a new product like AirPods.
The Magic Team
- Julian's team at Linear is called the "Magic Team."
- Their goal is to create a magical first impression for the product, focusing on content, look, and feel.
Storytelling Over Content Marketing
- Julian dislikes the term "content marketing," associating it with ineffective SEO-driven blog posts.
- He prefers building relationships through storytelling and creating intriguing content like Tesla's ludicrous mode.