136 How CPAs Can Build a Sales Process That Can be Optimized, then Delegated

Would you just as soon rub your hand against the grain of a sheet of plywood than have a sales conversation? 

Avoiding sales leads directly to avoiding revenue, and the cost to your firm in the way of business left ungenerated could be enormous.  

My guest today is Liston Witherill, founder of Serve Don't Sell and creator of the Serve Don't Sell Method. He works with expert service providers like designers, accountants, agency owners, consultants, and coaches because their services don’t sell themselves.

 

Today’s episode is all about changing how you think about and approach sales conversations to optimize your business and AND the results you get for your clients – so that you don’t have to be in every sales meeting.

Connect with Liston:

Website: https://servedontsell.com/

 

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