SaaS Growth Podcast - SaaS Startups, Marketing & Growth Tips from Successful Entrepreneurs
Curveball Crushers: Joelle Kaufman Redefines Leadership and Success in the SaaS Industry
Nov 11, 2024
33:32
Show notes at https://carlanderson.xyz/saas-growth/episode-19
In this episode of the SaaS Growth Podcast, Carl Anderson interviews Joelle Kaufman, founder of GTM Flow. Joelle discusses her extensive experience in tech since 1996 and the creation of her consultancy, GTM Flow, which helps SaaS companies grow.
She introduces her Curveball Method, a strategy for leaders to handle unexpected challenges effectively through focusing on priorities, leveraging strengths, maintaining a positive mindset, optimizing resources, and strong leadership. Joelle emphasizes the importance of understanding and utilizing urgency triggers in go-to-market strategies, ensuring customer success, and experimenting to improve business outcomes.
Additionally, she talks about her Curveball Crushers program, a six-month development program for leaders, and provides a resource for listeners on driving growth and efficiency in SaaS businesses.
In this episode of the SaaS Growth Podcast, Carl Anderson interviews Joelle Kaufman, founder of GTM Flow. Joelle discusses her extensive experience in tech since 1996 and the creation of her consultancy, GTM Flow, which helps SaaS companies grow.
She introduces her Curveball Method, a strategy for leaders to handle unexpected challenges effectively through focusing on priorities, leveraging strengths, maintaining a positive mindset, optimizing resources, and strong leadership. Joelle emphasizes the importance of understanding and utilizing urgency triggers in go-to-market strategies, ensuring customer success, and experimenting to improve business outcomes.
Additionally, she talks about her Curveball Crushers program, a six-month development program for leaders, and provides a resource for listeners on driving growth and efficiency in SaaS businesses.
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