The Smart Passive Income Online Business and Blogging Podcast SPI 899: It Only Takes 67 Days to Win Big with Dr. Shannon Irvine
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Oct 31, 2025 
Dr. Shannon Irvine, a neuropsychologist and author of "67 Day Year," explores the intersection of mindset and neuroscience for entrepreneurs. She discusses how limiting beliefs can derail progress and the importance of shifting your mindset to achieve goals. The conversation delves into her unique 67-day framework for rewiring the brain, emphasizing that overcoming obstacles and setting goals in a positive framework allows for success. Shannon also shares practical strategies for identifying and dismantling subconscious barriers that hinder growth.
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Subconscious Controls Most Decisions
- 90% of decisions come from the subconscious, not the thinking brain.
- That subconscious can act like a brake pedal limiting business progress.
From Plateau To PhD Quest
- Shannon hit a glass ceiling around $200k while her mentor had eight-figure businesses despite identical strategies.
- That gap drove her to study neuropsychology to find how thinking differed.
Clarify Goals In Brain-Friendly Language
- Clarify what you truly want using the brain's language of certainty.
- Define goals in present-tense clarity to avoid a neurochemical tug-of-war.
