135. Brand Impressions at the Pump

There’s a channel at the intersection of OOH, broadcast media, digital media, and mobile media, where you can garner the undivided attention of millions of Americans.

It involves a unique moment in a consumer’s routine — a moment of consumer pause where brands can have a one-on-one conversation — and the messaging delivered at this moment has the potential to drive measurable results and create lasting brand impressions.

Any idea what it is?

Sean McCaffrey , CEO at GSTV, joins the show to talk about this unique media channel, a data-driven, national video network that reaches more than 1 in 3 American adults monthly when they fuel up their vehicles at the pump.

We discuss:

- How GSTV determines segmentation

- Using attention as a metric

- Partnering with agencies

- The effect of the pandemic on consumer driving patterns

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