Creating Unified Experiences in Gaming: Jennifer Weissman on PENN Entertainment’s Strategy

How do you market entertainment experiences that span physical casinos, online gaming, and sports betting?

In this episode of Marketing Vanguard, Jennifer Weissman, CMO of PENN Entertainment, shares how the company creates cohesive customer journeys across 42 casinos, racetracks, and digital platforms. From a time when showing casino floors in ads was prohibited to today's gamified loyalty ecosystems, Jennifer dives into regulatory shifts, customer lifetime value, and gamification beyond traditional gaming.

What You'll Learn:

• How regulatory evolution has transformed gaming marketing possibilities
• Why loyalty programs are the "lifeblood" of multi-platform entertainment
• How PENN Entertainment lowered customer acquisition age by 10 years
• The psychology behind gamification and the power of the journey
• Building partnerships that offer real utility for customers

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