The Sport Businessman Podcast #16: Mathieu Lacome, Chief Performance Officer Parma Calcio 1913 | Pt.2
Jan 8, 2024
Mathieu Lacome, Chief Performance & Data Analytics Officer at Parma Calcio 1913, discusses innovative data strategies in sports. He highlights how clubs can align data with their goals, implementing techniques like the poker chip exercise for actionable insights. Lacome also shares insights on agility in data management, inspired by tech startups, and emphasizes the importance of user engagement. Additionally, he advocates for building data literacy among future sports analysts, encouraging the use of online resources and networking to enhance skills.
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Align Data Work With Club Strategy
- Understand the club's overall strategy before designing a unit-level data strategy.
- Map current state, aspirational model, gaps, and prioritize initiatives by impact versus cost.
Prioritize With Impact-vs-Cost Mapping
- Prioritize initiatives by mapping impact against cost and resources to find quick wins and high bets.
- Use simple exercises (e.g., poker-chip budget allocation) to make trade-offs explicit and decide where to invest.
Let Questions Drive Data Priorities
- Frame your data efforts around the specific questions you need answered (acquisition, scouting, development).
- That focus determines which data gaps to close and which initiatives to prioritize.
