If you’ve been listening to podcasts for a long time, the idea of show notes is intuitive. It’s the text that accompanies a podcast episode. It usually has some description about the episode and links mentioned in the episode.

This is CRUCIAL real estate for you to convert listeners into a more engaged audience. So today, we’ll discuss what are show notes, why you need them, and how to format them.

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Main Takeaways: 

• The main function of show notes is twofold: get people to listen to your episodes, and make it easy for listeners to find the resources you mention during the show
• Your format matters! You should provide a great description, a primary CTA, takeaways, and resources, in that order. That way you hook listeners and keep them reading. 
• You must create a frictionless experience. It's hard enough to get listeners to take action. Any additional steps make it that much harder, so meet them where they are: in the app they're listening. 

Show Notes! 

• What Are Show Notes (and do you need them)?
• More Thoughts on Why You Need Detailed Show Notes

• (00:00) - - Intro
• (03:13) - - What are show notes?
• (05:31) - - Why you should have show notes
• (08:40) - - How You Can Do Show Notes
• (11:02) - - Formatting Show Notes
• (12:48) - - Do you need show notes?
• (14:28) - - Answering Feedback
• (16:47) - - You must create a frictionless experience

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