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Starting an accounting practice from scratch can be a challenging journey for any entrepreneur.

One of the biggest challenges for a new CPA firm owner is finding a niche that aligns with one’s values and expertise.

Today I speak with Matt Chiappetta, a CFO turned CPA firm owner working with digital solopreneurs.

Starting as a solopreneur just last year, Matt talks about how he found his niche and shares the steps he’s taking to build an audience.

Highlights:

— “You're a soloist and business operator, but that doesn't mean that you need to do everything by yourself all the time.”

— “I don't worry about getting bored in my niche because I feel like there's just so many different ways to serve my target market.”

— “If you don't like your niche, there's nothing preventing you from changing it.”

— “You get an immense amount of clarity when you pick your niche in terms of the problems you're trying to solve, which makes you more valuable for your client.”

— “If you're making genuine connections with the content you’re creating, it almost seems like there is going to be a time when you unexpectedly gain a lot of traction.”

Connect with Matt:

Website: https://www.mattchia.cpa/

Twitter: https://twitter.com/mattchiacpa

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