The EA Campus Podcast Ep84: Zone of Genius. How EAs Help Founders Do Their Best Work
6 snips
Nov 27, 2025 Kimberly Spencer, founder of Crown Yourself and CEO of Communication Queens, is a dynamic entrepreneur and coach. She shares her transformative journey from Pilates instructor to screenwriter and entrepreneur. Kimberly emphasizes the importance of delegation and understanding one’s zone of genius for founders. She discusses hiring EAs for values rather than skills, and how podcast guesting became a key strategy for her business growth. Listeners gain insights into effective support strategies that empower visionary leaders.
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Learning To Delegate Through Hiring
- Kimberly hired her first EA in 2019 and they figured out the working relationship together.
- She had to learn to delegate because she was used to doing everything herself as an entrepreneur.
Delegate From A Task Audit
- Run an ongoing list of tasks grouped by "can't, don't want to, can do, don't know how" to spot delegation opportunities.
- Hire EAs to take on the "can do but not my zone of genius" tasks to get the biggest leverage.
Leverage Lies Outside Comfort
- The greatest leverage comes from delegating tasks you can do but don't want to or aren't great at.
- Letting EAs own those tasks lets founders stay in their zone of genius.
