How to Turn Your Home Improvement Business Into a Sales & Marketing Machine | Vince Nardo

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May 26, 2025

Vince Nardo, Co-Founder of Reborn Home Solutions and a veteran in the home improvement industry, shares his insights on transforming businesses into sales and marketing powerhouses. He discusses vital lead generation strategies and the balance between 'make marketing' and 'take marketing.' Vince highlights the impactful 'seminar' showroom strategy that captivated audiences and increased sales. With a focus on education and community collaboration, he outlines ways to adapt to the changing marketing landscape for sustained growth.

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INSIGHT

Sales & Marketing Machine Insight

Home improvement businesses must be sales and marketing machines first and foremost.
The product is secondary to the ability to generate and convert leads consistently.

ADVICE

Schedule Strategic Planning Time

Set regular appointments with yourself to strategize and plan your business.
Delegate responsibilities and create structures so you can step out of daily operational grind.

ADVICE

Double Down on Strategy Time

When you are stuck in the business grind, double down by dedicating extra time on weekends for strategy.
Sacrifices pay off by enabling you to reclaim control and grow your business.

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EPISODE 240: You’ve probably heard this said before: “If you have a home improvement business, you actually have a sales and marketing business.”

And if you’re experiencing pain right now with lead gen or your closing percentage or your revenue, that’s the homeowner market reminding you that every time you heard that statement, IT WAS 100% TRUE.

So, what can YOU do to take advantage of unique opportunities presenting themselves this year and absolutely crush your competition?

This is exactly the question my guest Vince Nardo and I aim to answer on The Wealthy Contractor Podcast this week.

Vince is the Co-Founder of Reborn Home Solutions. He has been in the industry for over three decades and knows EXACTLY what it’s like to grow a company from humble beginnings to a household name (and this was all BEFORE the Covid boom.)

You know who needs a lot of leads? A company doing thousands of jobs a month. It takes A LOT of leads to feed that machine. And boy did Vince become good at it.

Today, he’s here to share some of his marketing magic with you, along with the mindset shifts, strategies, and systems that can help you do something very similar for your home improvement business.

Listen in and learn:

What you need to start doing RIGHT AWAY with lead gen
What percentage of your lead gen should be "make marketing" vs "take marketing"
Reborn's "seminar" showroom strategy that captivated 160+ people for 5 whole hours and produced a ton of new and rehash sales
Why education, knowledge, and expertise are an important part of your brand and marketing
What to do during the sales appointment so that the homeowner owes you a YES or NO
Why we won't touch emailing a price with a ten foot pole
How a business gets "static", stuck, and frustrating for you as an owner
How Vince’s journey with mastermind groups has helped him learn quickly from others and accelerate his growth
Where Vince continues to get great ideas from

… and a lot more!

If you’re ready to receive a firehose of takeaways from one of the greats, then don’t miss this episode.

Tune in now.

Key Takeaways:

Introduction (00:00)

Meet Vince (01:03)

The most important mindset shift of your career (06:15)

Overcome your ego (09:48)

How to build a lead generation machine (19:40)

Why you need to focus on strategic planning (29:42)

How to learn from others (41:32)

Additional Resources:

⚡ Learn more about The Wealthy Contractor Success Society Discovery Day: https://theentrydoor.info/

⚡ Learn more about The Profit Masters: https://www.TheProfitMasters.com/

⚡ Brian’s book, The 7 Secrets To Becoming A Wealthy Contractor, is now available. Visit https://www.TheWealthyContractor.com/ for a free copy (just pay shipping).

⚡ Follow us on social media:

Facebook: https://www.facebook.com/TheWealthyContractor

Instagram: https://www.instagram.com/TheWealthyContractor/

LinkedIn: https://www.linkedin.com/company/TheWealthyContractor/

The Wealthy Contractor is a podcast for home improvement professionals who want to grow their business, work less, and make more money. Follow us for more!