Welcome to a new and special episode on LinkedInformed.
A shift from the normal format, this week I’m chatting with Scott Millward, the Marketing Director of Matt Burton Associates.
Scott only started posting on LinkedIn in February 2019 and in a matter of months he was producing posts that went viral. How did he manage to do that so quickly?
Prior to our interview I checked back and counted the average engagement he received on his last 10 posts;
Reactions (Likes etc) – 1289/post
Comments – 193/post
In this fascinating interview, Scott reveals the techniques he has utilised to gain this level of success – enjoy!