The $100 MBA Show
MBA15 Guest Teacher: Paul Jarvis- How to Build Relationships with Your Email Auto-responder
Aug 25, 2014
Paul Jarvis, a best-selling author and expert in email marketing, shares his insights on building meaningful relationships through email auto-responders. He emphasizes the power of newsletters over social media for genuine engagement. Discover how enhancing onboarding processes can deepen subscriber connections and the importance of user-friendly incentives to boost sign-ups. Paul also discusses the effectiveness of concise email campaigns, highlighting the need for authenticity and tailored content to nurture audience relationships.
12:13
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Quick takeaways
- Newsletters are more effective than social media for conversions due to their personal nature, fostering stronger audience relationships.
- Personalizing onboarding emails enhances engagement by showcasing brand personality and creating genuine connections with new subscribers.
Deep dives
The Importance of Newsletters
Newsletters are highlighted as a critical component for successful businesses because they convert at much higher rates than other forms of communication like social media posts. While tweets might garner a less than 1% engagement rate, emails sent to a list can lead to significantly more interactions and sales. This effectiveness stems from the more personal and direct nature of emails, which fosters stronger connections with the audience. Building a mailing list allows businesses to cultivate relationships and keep their audience engaged over time, leading to increased loyalty and sales.
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