The Business of Authority
How To Name Your Baby
Jan 8, 2024
Exploring the decision-making process of naming a consulting business after oneself or opting for a separate company name. Importance of strategically naming products, services, and social media handles. Benefits of not naming a content platform for flexibility and engagement impact. Connection between multiple books and branding, including strategies for renaming for sales enhancement. Significance of well-crafted names for products and services in marketing.
53:30
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Quick takeaways
- Consider long-term goals when deciding between naming your business after yourself or creating a company name.
- Maintain flexibility in your business name for future changes and expansions, focusing on delivering value to customers.
Deep dives
Naming Yourself in Business
Deciding between naming your business after yourself or coming up with a company name depends on your long-term vision and goals. If you plan on growing a company with employees and multiple offices, using your name could limit that growth potential. However, if you are a solo entrepreneur, using your own name can be a good idea. Consider your future plans when choosing the right name.
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