38. Understanding Airbnb Ranking from CEO of Rankbreeze
Dec 14, 2023
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Kelvin Mah, CEO and founder of RankBreeze, joins the show to discuss Airbnb ranking strategies, entrepreneurship, and his journey into parenthood. They explore the importance of rankings on Airbnb and share insights from Kelvin's entrepreneurial journey. They also discuss the factors that affect rankings, strategies for maximizing exposure on the platform, and the future goals for RankBreeze.
Maximizing exposure on Airbnb involves having professional photos and optimizing the listing title.
Being an Airbnb Superhost positively impacts ranking on the platform.
Seeking expert guidance, conducting tests, and continuously optimizing are essential for improving visibility on Airbnb.
Deep dives
Importance of Professional Photos and Title Optimization
To maximize exposure and increase visibility on Airbnb, it is crucial to have professional photos of your property and optimize your listing title. Professional photos enhance the attractiveness of your listing and make it stand out. The title is the first thing potential guests see, so it should be concise and captivating. It is also important to analyze your competition and consider their listings when optimizing your own. By focusing on these aspects and seeking a third-party perspective, you can improve your chances of ranking higher in search results.
The Role of Superhost Status and Cancellation Policies
Being an Airbnb Superhost can positively impact your ranking on the platform. Superhosts receive a badge that signifies their excellent track record and reliability. In addition, we found that having a strict cancellation policy does not significantly affect ranking. While offering flexible cancellation policies may improve conversion rates, the data showed that having a strict policy did not harm the overall ranking of a listing.
The Power of Focus and Testing
When faced with challenges in achieving higher rankings, it is essential to seek expert guidance and leverage third-party perspectives. Consider booking an onboarding call with RankBreeze or consulting with others in your community to gain valuable insights and identify areas for improvement. Additionally, conducting tests and analyzing data can help refine your strategy. Focus on conversions by targeting guest counts that perform well and making adjustments based on user feedback. Moreover, continuous testing, optimization, and adaptation are key to enhancing visibility and generating more bookings on Airbnb.
Addressing Pet-Friendly Listings and Lead Times
While pets can be a popular filter option for guests, we found that allowing pets in your property may not be advantageous in terms of ranking. Listings that accommodate pets were more likely to appear on later pages rather than the top and middle pages. However, lead times play a role in rankings, with shorter lead times often receiving more visibility. It is recommended to focus on guest counts that are performing well and consider adding incentives or targeted promotions to improve conversions.
Continued Growth and Future Developments
RankBreeze acknowledges that there is still much to be done in the vacation rental industry and remains committed to empowering hosts. They strive to provide innovative solutions and expand their offerings beyond Airbnb, exploring integrations and catering to various channels. They emphasize the importance of creativity, playing long-term games, and continuously serving their users in the ever-evolving landscape of vacation rentals.
In this episode, we're joined by Kelvin Mah, CEO, and founder of RankBreeze, a platform specializing in Airbnb optimization. Kelvin shares insights on ranking strategies, crucial in markets like Joshua Tree. The discussion extends to entrepreneurship and Kelvin’s recent parenthood journey. Despite sleepless nights, he brings a vibrant energy to the podcast.
Join us for an insightful conversation on real estate, entrepreneurship, and family life!
Connect with me...
Podcast: Patryk Real Estate Show
Instagram: Patryk_Swietek
Facebook Group: STR Nation
Connect with Kelvin on Instagram @kelvin.yyc @rankbreeze
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