Troy Carter rose to prominence representing and nurturing global superstars including Lady Gaga and John Legend as founder & CEO of Atom Factory. He is the former Global Head of Creator Services for Spotify and the current founder and CEO of Venice Music and Q&A, a technology + media company focused on powering the business of music via distribution, services, and data analytics.

His latest venture is the Venice Music Collective; an independent membership music community for creators where members are given access, opportunities, and the ability to achieve greater wealth as independent artists. Born from the idea that the current industry models for independent artists are limited and/or broken, the goal of Venice Music Collective is to empower and support independent artists and their careers in a more equitable way than what currently exists.

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