“The Challenges Faced By Dentists In Marketing Their Dental Practices.” with Jeff Gladnick

In this episode of the Ultimate Dental Podcast, Dr. David Moffet interviews Jeff Gladnick, the founder of Great Dental Websites. They discuss the journey of building a successful dental marketing company, the challenges faced by dentists in marketing their practices, and the importance of patient engagement and conversion strategies.Jeff shares insights on how to effectively manage patient inquiries and the significance of understanding the dentist's perspective in marketing. The conversation also touches on the importance of patience in marketing efforts and the strategies for successful patient management.What you will learn:[01:20] Introduction to Jeff Gladnick and Great Dental Websites[03:15] The Journey of Great Dental Websites[06:27] Challenges in Marketing for Dentists[12:25] Understanding Patient Demographics and Marketing Strategies[19:33] The Importance of Retaining Clients[26:54] Navigating the Invisalign Market[29:09] Startups in Dentistry: Strategies for Success[30:02] Scaling Up: The Lean Startup Approach[31:53] Overcoming Conversion Challenges in Dental Practices[32:20] The Importance of Prompt Follow-Up[36:17] Addressing Front Desk Conversion Issues[38:01] Understanding Patient Needs and Scheduling[40:19] Creating Space for New Patient AppointmentsTakeaways Jeff Gladnick founded Great Dental Websites to help dentists avoid being ripped off by expensive web services. The company has grown significantly, serving clients in both the US and Australia. Dentists often struggle with marketing due to being too busy or perfectionist tendencies. Effective patient engagement is crucial for converting inquiries into appointments. Many dental practices miss out on potential patients due to poor phone call management. Understanding patient demographics can help tailor marketing strategies effectively. The importance of follow-up communication with potential patients cannot be overstated. Dentists should be encouraged to discuss treatment options openly with patients. Marketing efforts require patience and a long-termcommitment to see results. Successful practices often have systems in place to manage patient inquiries efficiently.Sound Bites "You should mentally commit to this." "You can always do that later." "You need to know your stats."