The Kelly Trach Show Genius Session: how can I market myself as confident + knowledgeable when I don’t have formal education?
Dec 28, 2021
The discussion tackles self-marketing strategies for those without formal education, featuring a guest aiming to launch a consulting business. Real-world experience is highlighted over formal credentials, with emphasis on personal narratives to build credibility. Listeners learn about validating business ideas through market research while navigating challenges like imposter syndrome. The conversation also dives into productivity tips amid uncertainty, exploring how to maintain focus and embrace flexibility as one evolves in their entrepreneurial journey.
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Episode notes
Experience Beats Formal Education
- Experience often outweighs formal education, especially in hands-on industries like restaurants.
- Market your years of practical knowledge confidently as your real expertise.
Use Your Experience Framework
- Frame your experience to explain what you did, what you learned, and how you help clients now.
- Highlight all relevant past roles, like training or supervisory experience, to build your expertise.
Validate Before Launching
- Start by clarifying your ideal client and their specific needs before building your offer.
- Conduct market research conversations to validate your ideas before investing in legalities or websites.