Wizards, Warriors, & Words: A Fantasy Writing Advice Podcast
3.37 How to launch books on Kickstarter | Robin & Michael J. Sullivan (Part 1/2)
Sep 12, 2022
Dive into the world of Kickstarter as experts share strategies for successful book launches. Discover how crowdfunding can transform the publishing landscape, allowing authors to connect directly with readers and maintain control over their work. Hear amusing anecdotes about community engagement and the unique dynamics of launching books online. Explore effective financial management and fulfillment solutions to streamline the process. Whether you're a veteran or a newcomer, there's a wealth of insights to inspire your next campaign!
46:47
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Quick takeaways
- Kickstarter campaigns empower authors by connecting them directly with readers, reducing intermediaries, and enhancing profitability through confirmed demand.
- The collaborative dynamic between Michael and Robin Sullivan demonstrates how dividing roles in publishing can lead to a more productive writing process.
Deep dives
Kickstarter as a Launch Strategy
Kickstarters are now recognized as a valuable strategy for authors to directly connect with their readers and fund projects. Unlike traditional publishing methods, Kickstarter allows authors to reduce the number of intermediaries, thus increasing their profits and fostering a more personal relationship with their audience. The interview emphasizes that successful fundraising campaigns can also serve as powerful promotional tools, introducing authors to new readers who actively participate in the Kickstarter community. Effective campaigns remove financial risk for authors, as they only produce books based on confirmed demand from backers.
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