Unveiling Apple's watch problem and the David vs. Goliath battle with MedTech company Massimo, discussing patent importance, legal disputes, and the potential outcomes for both companies.
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Quick takeaways
Apple removed blood sensor technology from its new watch models, impacting their ability to measure blood oxygen levels.
The legal battle between Apple and Massimo highlights allegations of stolen technology and negative impact on Apple's public image.
Deep dives
Introduction to the HubSpot Sales Hub
The podcast episode highlights the new HubSpot sales hub, which offers easy-to-use and powerful tools for sales professionals. It provides an all-in-one platform for converting contacts into customers, accelerating sales with smarter sequences, managing deals, and forecasting targets. Additionally, AI-powered apps like ChatSpot enhance productivity and assist in tasks such as tracking contacts, researching competitors, and drafting emails. The focus is on working smarter, not harder, to achieve sales goals and overall business growth.
The Apple Watch vs. Massimo
The episode delves into a legal battle between Apple and Massimo, a MedTech company specializing in pulse oximetry. Apple had been in talks to license Massimo's technology for their smartwatches, but instead allegedly hired Massimo's chief medical officer and other scientists involved in the patent-protected technology. Massimo filed legal challenges, claiming patent infringement and trade secret appropriation. The International Trade Commission (ITC) issued an import ban on certain Apple watches, ruling in favor of Massimo. However, Apple has had successes in other court cases and is expected to prevail in the long term.
The Implications and Outcome
The ITC ban led Apple to temporarily remove the disputed technology from their watches, impacting their ability to measure blood oxygen levels. Apple filed emergency requests and engaged in legal battles. While Massimo won a significant victory with the import ban, the long-term outcome remains uncertain. Experts suggest that Apple's legal advantages may ultimately invalidate part of Massimo's patents. Despite the legal implications, the episode notes that the case represents a negative publicity issue for Apple, highlighting allegations of stolen technology and the impact on their public image.
This month Apple removed blood sensor technology from its new watch models. We unwind the David vs. Goliath battle that brought world’s largest company to its knees.
Join our hosts Mark Dent and Katherine Laidlaw, as they take you through our most interesting stories of the day.
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