The Journal. The Witch Economy Is Booming
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Oct 31, 2025 
Chavie Lieber, a Wall Street Journal reporter, dives into the booming world of online witchcraft, revealing its economic implications. Tatiana Fernandez shares her journey of purchasing a spell during a job search, attributing her success to its effects. Carissa Perez discusses her spell-selling practice, the rituals involved, and how witchcraft has become a viable income source. The conversation explores the intertwining of spells with modern manifestation techniques and the motivations behind people's increasing reliance on witchcraft during tough times.
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Witchcraft Moves To Mainstream Marketplaces
- Witchcraft has migrated online and become a mainstream, purchasable service on platforms like Etsy and Instagram.
- Sellers offer spells, charms, and enchantments for diverse outcomes from jobs to love, fueling a visible witch market.
A $5 Career Spell And Its Ritual Steps
- Tatiana paid $4.95 on Etsy for a career spell and followed the witch's homework: keep a sigil and meditate nightly.
- The witch said he would recast nightly for 30 days and asked her to visualize positive job outcomes before sleep.
Policy Gap Enables A Hidden Market
- Etsy's published rules ban metaphysical services, including spells promising wealth, love, or employment outcomes.
- Sellers circumvent this by avoiding outcome guarantees and delivering physical items like photos or charms alongside rituals.
