Over his 25 years as CEO of the Danish textile company Kvadrat, Anders Byriel has turned what was once a small, fairly dusty family design business into a global giant. Perhaps just as notably, he’s taken a radical, and even artistic, approach to building and cultivating the brand’s culture, partnering with designers such as Raf Simons, Ronan and Erwan Bouroullec, and Peter Saville; arts institutions like the New Museum in New York, the Tate Modern in London, and the Louisiana Museum of Modern Art in Humlebaek, Denmark; and brands including Adidas Originals, Bang & Olufsen, and Jaguar Land Rover. On this week’s episode of Time Sensitive, Byriel talks about why the best design has an artistic edge, the importance of making space for emotion within a corporate environment, and his deep and lifelong passions of poetry and photography.

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Show notes:

Anders Byriel [01:04]

Annie Ernaux [04:25]

“Vermeer” at the Rijksmuseum [06:04]

Kvadrat [06:56]

Raf Simons [12:05]

Peter Saville [13:24]

David Adjaye [14:05]

Thomas Demand [14:14]

Louisiana Museum of Modern Art [14:17]

Rosemarie Troeckel [14:20]

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