In this episode, Fiona shares her recent experiences with three tradies and how these encounters made her rethink certain aspects of her own business. She discusses the importance of reputation, trust, and customer experience in building a successful business. Tune in!

You'll Learn How To:

• Importance of reputation and trust in business
• How to build a positive reputation through customer experience
• Reflections on marketing, word of mouth, and referrals
• The significance of being respectful, prompt, and knowledgeable
• Nurturing the buyer cycle from awareness to post-purchase
• The value of investing in knowledge
• Addressing frustrations in the trades sector through clear communication
• The impact of word-of-mouth marketing

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