The Hustle Daily Show Digg's grave robbery: Can you really resurrect a dead website?
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Jul 14, 2025 The hosts delve into the ambitious revival of Dig, led by its original founder and a Reddit co-founder, aiming to capture the nostalgic essence of early internet communities. They discuss the importance of human-created content and AI's role in moderation for genuine engagement. The conversation shifts to the challenges faced by social media platforms like Pinterest and Reddit amid monetization and AI issues. Plus, they explore the evolving landscape of social media, including the decline of Twitter and the potential of alternatives like Blue Sky.
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Digg's Rise and Fall
- Digg was a pioneer in viral content and internet community sharing in the early 2000s.
- Its downfall came from a bad redesign and competition from Facebook and Reddit, highlighting platform fragility.
Human Content Over AI Bots
- The new Digg aims for human-generated content, steering away from the AI and bot saturation of current platforms.
- This approach attempts to recapture the "fun internet" vibe of the early web before heavy ads and tracking.
Monetization for Moderators and Creators
- Moderators and creators often face stress and lack monetization despite their vital roles in communities.
- New Digg seeks to solve this by enabling both groups to monetize and better benefit from their work.