In this episode of the Marketing Scientist Podcast, Neha Mittal, CEO of Just Words and former Head of Growth at Twitter and Pinterest, explores how AI-powered experimentation is transforming lifecycle marketing. She discusses the challenges of traditional A/B testing, the importance of high-velocity experimentation, and how generative AI is unlocking new opportunities for growth teams. Neha also shares insights on messaging fatigue, the impact of micro-copy changes, and the future of real-time optimization.
About the Guest:
Neha Mittal is the CEO and co-founder of Just Words, an AI-driven experimentation platform for lifecycle teams. Previously, she led growth and retention at Twitter and Pinterest, where she pioneered large-scale messaging optimization strategies. With deep expertise in user engagement and AI-driven marketing, Neha is at the forefront of innovation in the growth space.
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