How AI-Driven Experiments are Changing Growth Marketing!

In this episode of the Marketing Scientist Podcast, Neha Mittal, CEO of Just Words and former Head of Growth at Twitter and Pinterest, explores how AI-powered experimentation is transforming lifecycle marketing. She discusses the challenges of traditional A/B testing, the importance of high-velocity experimentation, and how generative AI is unlocking new opportunities for growth teams. Neha also shares insights on messaging fatigue, the impact of micro-copy changes, and the future of real-time optimization.

About the Guest:

Neha Mittal is the CEO and co-founder of Just Words, an AI-driven experimentation platform for lifecycle teams. Previously, she led growth and retention at Twitter and Pinterest, where she pioneered large-scale messaging optimization strategies. With deep expertise in user engagement and AI-driven marketing, Neha is at the forefront of innovation in the growth space.