Dive Club 🤿 Ben Blumenrose - Investing in the next wave of design founders
Sep 12, 2024
Ben Blumenrose, a former designer at Facebook and now co-founder of Designer Fund, shares his journey from design to investment. He discusses investing in innovative tools like Framer and the unique perspectives of second-time founders. The conversation highlights the changing role of designers in startups, emphasizing the importance of understanding business components. Ben also outlines the skills designers need for success as entrepreneurs and the transformative potential of integrating design and business education.
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Friending Down 3%
- A Facebook growth lead raged because a profile layout change decreased friending by 3%.
- The designers justified the change with aesthetics, but the growth lead highlighted the compounding impact of daily losses.
Justify to Zuckerberg
- The growth lead asked the designers to explain to Mark Zuckerberg why user growth would be significantly lower due to the design change.
- This story emphasizes the importance of considering the impact of design on business metrics.
Customer Support Tools
- Ben improved Facebook's customer support tools, doubling productivity and saving $5 million.
- He observed support agents using workarounds due to inadequate tools, leading to impactful design changes.