LH #92 AI: The Product and the Problem with Egle Vinauskaite
Jan 15, 2024
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Egle Vinauskaite, director of Nodes, discusses the importance of identifying the problem before using AI in learning. Topics include product mindset, buyer-seller interface, generative AI, Egle's journey in learning, and the potential of the metaverse for learning.
The product mindset in L&D focuses on addressing real learner needs and problems, aiming to increase engagement and tailor solutions to specific audiences.
AI adoption in L&D is driven by overall AI strategies of organizations and is commonly used for content creation, streamlining production processes and enabling personalized learning experiences.
Deep dives
Adopting the Product Mindset in Learning and Development
The product mindset in L&D involves focusing on the customer or user learner and starting with their needs and problems. This approach aims to solve the common problem of engagement in workplace L&D by addressing real issues faced by learners. Rather than throwing various methods at the wall hoping for engagement, the product mindset suggests understanding the target audience and creating solutions tailored to their specific needs. This user-first approach challenges the content-first approach often seen in L&D.
Using AI for Content Creation in Learning
AI adoption in L&D is predominantly driven by organizations' overall AI strategies, rather than solely by L&D departments themselves. Content creation is the most popular use case for AI in L&D, with generative AI being leveraged to create learning content, learning objectives, quiz questions, scripts, and scenarios. AI streamlines content creation processes, reducing production times and enabling more personalized and user-friendly learning experiences. However, there is a need to carefully consider the purpose and relevance of the content being created to ensure that it effectively addresses real learning needs.
The Potential of Generative AI for Learning
Generative AI offers opportunities for transformative learning experiences by enabling dialogue and conversation between learners and AI-powered chatbots. This personalized and interactive approach to knowledge acquisition engages learners in a meaningful way and activates various learning processes. Additionally, generative AI can be utilized for deliberate practice and upskilling, providing learners with opportunities to practice and develop specific skills. However, the industry should go beyond using generative AI solely for content production and explore its potential for tutoring, skilling, and performance support.
Challenges and Considerations in AI Adoption
AI adoption in L&D is still in its early stages, with more discussions about AI happening than actual large-scale implementation. Many L&D professionals feel overwhelmed by the variety of AI applications available, making it challenging to select the most suitable solutions for their specific needs. The discourse around AI and learning is vast and often lacks a foundational knowledge that all learning professionals agree upon. This lack of consensus and foundational knowledge makes it difficult for buyers to discern between valid claims and oversimplified solutions when engaging with AI vendors in the market.
What is the best approach to using AI for learning in an organisation?
My guest this time on the Learning Hack thinks that it’s really important to know what problem you are trying to solve with AI in order to use it effectively for learning. The product has to come before the product. Egle Vinauskaite is the award-winning director of the learning innovation consultancy Nodes. Her expertise in learning, behavioural science, and technology has made her a sought-after edtech advisor by top startups and blue-chip companies. In this fascinating discussion, Egle describes how AI is ushering in entirely new ways of doing things in the world of learning and edtech.
00:33 - Intro 02:47 - What is ‘product mindset’? 11:22 - How well does the interface between buyers and sellers function? 22:17 - Generative AI and learning 40:01 - Egle’s journey in learning 46:56 - End