In this episode, I talk to Luke Matthews, a LinkedIn ghostwriter and the founder of Wizard of Odd Marketing, an agency offering CEOs, creators and tech companies a completely "Done For You" LinkedIn content service.

Luke's been getting paid to post on social media since 2016, and now reaches over 150,000 hyper-engaged fans every day across all platforms. His self-proclaimed "unhinged" writing style has helped him cut through the noise on LinkedIn, where he gets over 1,000 comments on every single post he makes.

Today, we talk about how to be yourself on social media, the balance between quantity and quality of content, and the 7 different times Luke's been banned from LinkedIn.

TIMESTAMPS --

0:00 Intro

0:54 Past Life as a Fashion Influencer

3:12 First Tweet About McDonalds

6:07 How To Be Yourself on Social Media

11:00 Balancing Content Quantity vs. Quality

14:13 Banned 7 Times from LinkedIn

17:13 LOUDER Spaces

17:51 Are X Spaces Worth The Time?

22:42 LinkedIn Audio Events vs. X Spaces

26:42 Using Paid Ads on X

32:11 Is IG 🧵 Dead?

36:13 Celebrating 100K on LinkedIn

37:00 Will Luke Come To EDC With Me?

38:12 Luke's Final Thoughts

Luke's Links ⇩

💻 Need A LinkedIn Ghostwriter? - https://www.ghostwritingforlinkedin.com/

💼 LinkedIn - https://linkedin.com/in/lukematthws/

📲 X - https://x.com/lukematthws

Connect w/ Greg ⇩

📧 LOUDER Newsletter - https://greglunt.com

📲 X - https://x.com/GregLuntX

🎧 Spotify - https://greglunt.com/spotify

🎧 Apple - https://greglunt.com/apple

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