In this conversation, I sat down with Alexandra Zatarainv, the co-founder of Eight Sleep, a health and wellness company focused on sleep fitness. We discuss the importance of sleep and how technology can help improve sleep quality. We dive into the history of Eight Sleep, the challenges, and talk all things sleep fitness.

Learn more about Eight Sleep: https://www.eightsleep.com/

Connect with Alexandra: https://www.linkedin.com/in/alexandrazatarain/?locale=en_US

00:00 Introduction and Importance of Sleep

04:10 Inspiration and Early Days of 8 Sleep

08:16 Challenges and Lessons Learned

10:49 Product Validation and Crowdfunding

15:23 Working with a Partner in Business

22:51 The Impact of Influential Endorsements

26:08 Continuous Iteration and Improvement

30:23 The Potential of AI in Sleep Technology

36:24 Transforming the Bed into a Preventative Health Device