Dr. Michael D. Cohen, CEO of Cohen Research Group and Lecturer at Johns Hopkins University, discusses his new book Modern Political Campaigns: How Professionalism, Technology, and Speed Have Revolutionized Elections.
We talk about how communication technologies have shifted political campaigns from being party-centered to candidate-centered. We also discuss various aspects of political campaigns covered in the book, such as: how political campaigns conduct opposition research, the role of data and analytics in the modern campaign, and the value social media can provide to a political campaign.
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Social Media and Politics