

Dr. Allison Barber: The President Behind Caitlin Clark's Draft and the Fever's Rise — and Her Boldest Mission Yet, Building Marvella
What does it take to transform a team, ignite a movement, and build a future that didn’t exist before?
In this episode, Linnea Jungnelius sits down with Dr. Allison Barber – trailblazing leader, ex-president of the Indiana Fever, and now the force behind Marvella Academy, the first-of-its-kind youth sports and leadership campus built entirely for girls.
From reimagining a professional sports franchise to shaping the next generation of leaders, Allison shares lessons from the locker room, the boardroom, the Pentagon, and beyond. Her stories reveal how vision, conviction, and the courage to show up, again and again, can create lasting impact in business, sports, and life.
What You’ll Learn:
- How to reimagine and rebuild a brand from the ground up
- The framework used to turn fans into loyal, lifelong advocates
- How to prepare your team for a transformational "lightning strike" moment and sustain it
- Why the best leaders show up in the community, not just the corner office
- How investing in girls' sports creates a talent pipeline for future CEOs and leaders
Timecodes:
00:00 Intro
00:11 Guest Introduction: Dr. Allison Barber
01:16 Transforming the Indiana Fever: Rebuilding & Strategy
01:39 Building a Championship Culture: The Three C’s
02:17 Leadership Lessons: Vision, Strategy, and Patience
04:34 The Caitlin Clark Moment: Preparing for Transformation
08:54 Building Belief: Fans, Culture, and the “Movable Middle”
14:17 Shaping a Winning Culture: Optimism & Fundamentals
16:55 What Matters Most in Leadership: Integrity
24:13 9/11: Leading Through Crisis
28:24 The Mission Behind Marvella Academy
34:17 Marvella’s Best-in-Class Approach
35:51 The Business of Youth Sports
39:57 What’s Next: Marvella Mobile & Campus Launch
40:54 The Surge in Women’s Sports: What’s Fueling It?
45:11 Advice for Women in Sports Leadership
49:20 Book & Podcast Recommendations
50:05 Marvella’s Legacy: Empowering Girls
52:58 Lightning Round: Personal Reflections
Resources:
Dr. Allison Barber:
Website: https://www.marvellasports.com
LinkedIn: https://www.linkedin.com/in/allison-barber-phd-06201a2/
Linnea Jungnelius:
LinkedIn: www.linkedin.com/in/linneajungnelius
Explore the Podcast:
Spotify: https://acertitu.de/dr-allison-barber-spotify-podcast
Apple Podcasts: https://acertitu.de/dr-allison-barber-apple-podcast
Blog: https://acertitu.de/dr-allison-barber-blog
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